Ideas which make a difference excite Andrew. He has spent his entire career in idea driven occupations, as a creative director, executive coach and an entrepreneur. Andrew started out at Ogilvy and has worked for South Africa’s best advertising agencies and developed numerous award-winning campaigns. After going overseas and working in advertising agencies in London he returned and founded the advertising agency Riot (Pty) Ltd. With 12 years industry experience, he decided it was time to change the rules and create the ideas company Tagon, tagging on media, art, online and mobile. Always looking for new and innovative ways of combining his creativity with meaningful marketing, Andrew recently founded The M.A.D WORLD, a campaign inspiring you to make difference to yourself, others and the planet.
Some of the brands he has worked on include Levi’s, Virgin, Audi, VW, Nissan, Mini, J&B, South African Rugby Football Union, Shell, Old Mutual, Media 24, Due south, @home, Polo , The Shuttleworth Foundation, The LR Group, Nandos, Cape Classics NYC, Dunlop, GQ, Coca Cola, and other global brands.

