Press Room

Web how much? Trying to find a definition and description of what Web 2.0 is and what it’s not is more difficult than cracking the code to the grail. After spending far too much time googling and wikkying, we can say with confidence that it’s said Web Two Point Zero. It seems that there exists no one answer to what it is and how best to use it. QuickOnline – specialists in making online easy, simplifies it and provides top tips on how best to incorporate it into private sites.

Do it in a subtle manner
Probably the biggest thing to remember when designing a branded web application is that people aren't there to interact with your brand, they are there to interact with the space and platform that you've created. They want you to get out of their way and stand back while they do whatever they want to do.

Well-run smaller companies are often agile and responsive, in short, communication innovators. And, more so when compared to the giant corporate dinosaurs at the top of the financial food chain. The realization became most apparent after a recent presentation given by one of the largest private banking institutions in South Africa outlining three solutions that would live-up to numerous marketing and communication objectives. Why, I asked myself, is such a sizeable corporation this nervous of deploying new(ish) technology as basic as an electronic newsletter?

A healthy company is one that keeps its staff and has its customers coming back for more. The healthier a company is, the lower its staff and client turnover. It stands to reason that happy staff and satisfied customers have no reason to go elsewhere. Turnover is not only expensive; it’s also counter-productive and unhealthy. The key to reducing it? Communication. That’s neither an epiphany nor a practical solution.

Customer Relationship Management is a sure fire way to maintain customer interest in your brand, product, service or organisation. It’s simply more expensive to recruit new customers than it is to grow or cross-sell to existing ones. According to quickOnline, a specialist group of digital presence consultants, it is reassuring to see an increase in the number of companies including newsletter functionality on their websites as part of their CRM programmes. Sadly however, the execution of the electronic newsletters leaves much to be desired as clients search in vain for the unsubscribe link.