Clients aren’t looking for just another insignificant dot com address to add to their business cards. They move into the online world with the intention of expanding and enhancing their businesses. Let’s face it, client satisfaction is only achieved when the simple, custom built solutions are an identical reflection of the client’s original vision.

Keeping up to date with clients’ vision
With increasingly busy schedules and project deadlines seeming to move backwards of late, how does one stay in touch with your client’s evolving vision?

You either hire an account manager or outsource to specialist relationship managers that stay in touch with your clients and their ever changing needs on your behalf. By maintaining great customer relationships it is easy to provide clients with their own progressive tools for their business niche. And of course, to retain those clients in an ever changing environment!

Enter CRM Tools
The growth of Customer Relationship Management (CRM) in South Africa has sky-rocketed immensely over the last few months.

New Media Publishing is South Africa’s leading magazine publishing company, delivering publications that are quality driven both in editorial and design standards. In the publishing industry competition is tough and there are so many look-alike publications making appearances on the shelves these days.

NMP were searching for a solution to give both advertisers and individuals a central repository to compare all decision-making / influencing facts and figures i.e. their target audience; readership and ABC statistics, thus managing a unique customer relationship. QuickOnline was approached to custom-develop a solution of implementing a rate card tool onto their website allowing customers to receive updated and accurate data about publications by merely submitting a valid email address.

With the statistics gathered from such a solution, you are able to define your reader market, narrowing down how you view your customers. The ultimate objective is to give your company knowledge to make better decisions on how to hold on to loyal customers and capitalize on customer potential. The result? Setting your products apart from the rest by being able to identify your target audience appropriately thereby boosting your revenue.

Using the Internet as a Branding Tool
The internet has become a very effective means of branding and marketing your business, but will always require that extra bit of technical skill from experienced digital consultants in order to take full advantage of the internet as a communication medium.

By continually working on new models within the digital landscape such as online marketing, web PR, email marketing and custom design, QuickOnline ensures that their clients receive only fresh, inspiring and custom built solutions to their business needs. Whether that be marketing, ecommerce or CRM solutions.

“The tailored approach allows us to provide a multilevel service that translates into a unique vision for each client. Our creative and analytical teams work together to create custom built solutions designed to meet the requirements of each client.”, says QuickOnline director Francois Botha.
“New Media Publishing is an excellent example of a forward-thinking client embracing the exciting possibilities which our industry holds.” Says Botha. “The uptake on the Mediakit tool has been excellent with hundreds of kits deployed even without specific marketing punting this excellent service.”

QuickOnline strives for a creative edge in every project, spawning innovative concepts where appropriate to every business need. Creating branded publication websites and tailored, custom built solutions require quality driven tactics to ensure accuracy, functionality and efficiency. And it starts with building successful relationships with your clients and getting to know them intimately.

“Working with QuickOnline is always a pleasure.” Says Heléne Lindsay, Head of New Media Publishing’s Digital Department. “They work hard at understanding your business challenge, and once they’ve implemented their solution, are always willing to provide advice and assistance.”

Each client has their own vision of what they are looking for and ideas may vary drastically from one client to the next, so only when you understand each client’s specific needs can you promise and deliver results.