Pay Per Click or PPC provides paid for traffic to the site based on a per click basis. This is one of the fast-track solutions as results can be seen immediately. PPC consists of “adverts” on a range of different websites, which could be text ads on search engines, or banners on industry specific Content Networks which we'll identify on a per-case basis.

On Google for instance, these appear on the right hand side of the search result pages and comprise of a Title, Description and URL link.

As PPC is not ideal for all industries, we recommend that a Test Campaign of a period of 3 months be run to determine effectivity. The campaigns' ROI typically increases over time as keyword sets can be optimised to get the best possible results in terms of goal conversions.

The reporting will give insight into the following campaign results:
a. Increase Traffic
b. Increase brand awareness
c. Increase leads / users
d. Increase conversions (sales)

Ideally PPC Campaigns Includes:
1. Keyword research
2. Analyzing and optimizing keywords strategy
3. Selecting and including negative keywords (where relevant)
4. Traffic ads to content relevant pages (where relevant)
5. Creation of ads
6. Creation of landing pages; and or tweaking of existing pages based on Usability and Conversion analytics (where relevant)
7. Creating landing pages with persuasive copy (2 pages max - where / if relevant)
8. Including conversion tracking on site
9. Running and managing split testing (where / if relevant)
10. Weekly and monthly reporting on campaign performance